“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.”
“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.”
Google 的 2023 年 9 月Helpful Content更新做出了一項更改，可能會對在其網(wǎng)站上任何位置托管第三方內容的網(wǎng)站產(chǎn)生負面影響。
Helpful Content更新指南中添加的新部分建議：
“If you host third-party content on your main site or in your subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content.
For this reason, if that content is largely independent of the main site’s purpose or produced without close supervision or the involvement of the primary site, we recommend that it should be blocked from being indexed by Google.”
因此，如果該內容在很大程度上獨立于主網(wǎng)站的目的，或者是在沒有密切監(jiān)督或主網(wǎng)站參與的情況下生成的，我們建議阻止該內容被 Google 索引。”
對 Google 的Helpful Content自我評估指南進行了更改，創(chuàng)建有用、可靠、以人為本的內容。
更新后的自我評估指南中添加了以下新指南。
1.第一個變化是添加了“reviewed”一詞，句子的其余部分保持不變：
Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
此內容是否由顯然熟悉該主題的專家或愛好者撰寫或評論？
2.該指南的新增內容是關于偽造頁面更新：
“Are you changing the date of pages to make them seem fresh when the content has not substantially changed?”
“當內容沒有發(fā)生實質性變化時，您是否會更改頁面的日期以使它們看起來很新？”
3.最后的補充也是關于偽更新：
“Are you adding a lot of new content or removing a lot of older content primarily because you believe it will help your search rankings overall by somehow making your site seem “fresh?” (No, it won’t)”
“We’ve heard (and also noticed) that some sites “rent out” their subdomains or sometimes even subdirectories to third-parties, typically without any oversight over the content that’s hosted on those new, generally low quality micro-sites that have nothing to do with the parent site.
The only reason the owners of these shady (?) micro-sites rent the sub-spaces is to manipulate search results.”
這些可疑（？）微型網(wǎng)站的所有者租用子空間的唯一原因是操縱搜索結果?！?/div>
加里·伊利斯回答有關全站信號的問題
LinkedIn 帖子中的某人詢問了有關主網(wǎng)站或子域上的第三方內容可能包含在 Google 使用的全站信號（例如與有用內容系統(tǒng)相關的信號）中的指南的問題。
問題是：
“Am I correct in concluding that site-wide signals are generated on the host level = apply to all subdomains? Or does this only apply to some signals like the helpfulness of content?”
“If you’ve noticed a change in traffic you suspect may be related to this system (such as after a publicly-posted ranking update to the system), then you should self-assess your content and fix or remove any that seems unhelpful.
Our help page on how to create helpful, reliable people-first content has questions that you can use to self-assess your content to be successful with the helpful content system.”
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